Overtone The Gloss
Product Launch
I led the creative vision for Overtone's The Gloss launch, crafting a cohesive campaign that brought the product to life across social media, email marketing, website assets, and more. From defining the campaign’s overall vibe to guiding photoshoot decisions like backdrop selection, I ensured every detail was fresh, on-brand, and strategically impactful. Partnering with cross-functional teams, I delivered a seamless customer experience that elevated the product and reinforced the brand's innovative edge.
past projects
PAST PROJECTS
I led the creative vision for Overtone's The Gloss launch, crafting a cohesive 360° omnichannel campaign that brought the product to life across social media, email marketing, website assets, and more. From defining the campaign’s overall vibe to guiding photoshoot decisions like backdrop selection, I ensured every detail was fresh, on-brand, and strategically impactful. Partnering with cross-functional teams, I delivered a seamless customer experience that elevated the product and reinforced the brand's innovative edge.
Overtone
The Gloss
Product Launch
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