'The Revitalizer' Launch
The Color Wink is a 2-in-1 lash & brow makeup available in six long-lasting shades, with a nourishing formula powered by Castor, Argan, and Raspberry Seed Oils. My challenge was to design a campaign that highlighted both the instant payoff (bold, multi-use color) and the long-term benefits (healthier-looking, fuller-feeling lashes and brows). I created the launch landing page, social posts, emails, and ads, while also partnering with the social team to map out the launch strategy. The final rollout balanced playful, eye-catching visuals with educational messaging—showcasing not only what The Color Wink does in the moment, but how it supports beauty over time.
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